Paras Griffin/Getty Images – Snoop Dogg performs at State Farm Arena on Jan. 5, 2019 in Atlanta.
Snoop Dogg has partnered with entrepreneur and CEO Bobby Dee to rollout their new multi-million-dollar music entertainment company Uncle Snoops Army powered by Bobby Dee Presents. Uncle Snoops Army will set out to produce top tier live music concerts this summer.
“Snoop Dogg has been coming to my concerts for years,” said Dee in a release. “It was the right time for us to partner and bring exciting live concerts to the world while also creating a platform for new and seasoned artists.”
Their joint festival Once Upon a Time in LBC sold out in 20 minutes and shortly added a second date that also sold out. The two-day festival is set for July 27 and July 28 in Long Beach, California at Queen Mary Park headlining multi-platinum artists such as Snoop, Warren G, Bone Thugs N-Harmony, YG, The Game, DMX, Too $hort, Blueface and more.