Dunkin’ is teaming up with an unlikely ally to promote its plant-based sausage patties.
The donut-slinger has partnered with rap legend Snoop Dogg to roll out the “Beyond D-O-Double G Sandwich” — a sausage egg and cheese sandwich served on a sliced glazed donut and made with Beyond Meat’s new sausage patty.
“Snoop Dogg is back at it again droppin’ a menu hack like it’s hot,” the chain said in a press release, saying that the high-calorie sandwich was “inspired by Snoop Dogg’s passion for plant-based protein and love of glazed donuts.”
The new sandwich, which is 530 calories, is only on sale until Sunday. Still, news of the partnership sent shares of the faux-meat company skyrocketing, with the stock closing up 19 percent on Monday, at $114.34.
Dunkins’ partnership with the rapper — which will also result in limited-edition, co-branded merchandise, including a green tracksuit — comes amid growing demand for new plant-based meat products that taste an awful lot like the real thing.
Over the last seven days, Beyond Meat’s shares have soared more than 53.3 percent — buoyed largely by McDonalds’ announcement that it would be expanding its partnership with the brand in Canada to nearly double the number of locations that will sell its P.L.T. — plant, lettuce and tomato — sandwich.
Beyond Meat’s rival Impossible Foods — which already makes a patty for Burger King’s Impossible Whopper — also made a splash last week when it unveiled its new plant-based pork products, which it plans to sell in Asia.